Thanks for posting this. I have just been through the purchase process myself and thought I’d add my experience. I ride ~200km per week and climb about 2500-4500m per week. I love cycling.
I was after a set of 40-50mm carbon rims, and Tokyowheel was certainly part of the mix. I liked them because the profile looked good, the brand seemed new and well-supported, and I contacted James directly and his responses were nothing short of exceptional (i.e. timely, informative etc).
The choices I was faced with was ~$1,450 AU for a set of Tokyowheels, or up to ~$2,000 AU on ‘brand name’ wheels such as Mavic, Reynolds, etc. I was also looking at potentially second hand wheels (i.e. demo’s) and added to that list (for the pice of ~$2,000 AU) was Bontrager, ZIPP and Roval. With a young family cost was certainly a major factor.
In the end, I bought current model, near new ZIPP 303’s for $1,800 AU. Why? I am stoked with them, and I am not sure why Im still wondering why I bought them. I love riding them. They are amazing. But there is some regret in me that I didn’t give Tokyowheel a go. Why didn’t I? I guess it came down to the fact I know if I by ZIPP I’ll be stoked, whereas I can only suspect I’ll be happy with the Tokyowheel. ZIPP’s have been around for so long with such good reviews and very little recorded failures etc I felt comfortable. And they were only $400 more than the Tokyo’s.
What would have made me buy Tokyowheel? More people using them… Someone I know having a positive experience… Being able to ride them before I buy them… I know James has a money back guarantee but with the company in Japan and me in Australia it all seems like too much hassle.
I’ll be keeping a very close eye on the company and do intend to buy a set of wheels in the future. I believe in what these guys are trying to so. I hope this constructively adds to the mix of posts.