Decals - 2020 vs 2015

I replaced my wheels bought in 2015 just recently and noticed a difference in the quality of the decals - The old ones always stayed clean and were very reflective and are still so today after 5 years.

My 2020 wheels not so much. It seems to absorb dirt and turn greyish and I am not sure if they have reflective values at all. Also, they seem to damage faster as I already notice missing bits. In short, please use your previous version. Not a good change.